A new independent Insightrix Research poll reveals what Swift Current residents like most about their city, the most important issues facing their city, and resident shopping habits.
Life in Swift Current
According to the Insightrix Research survey, two out of five Swift Current residents rank the size of the city as the aspect they like most about living there. The proportion is highest among young adults between the ages of 18 and 34, with roughly half (49%) stating they like the size of their city the most. Following the size of the city, 23% like living in Swift Current because of the people and amenities (17%).
Views on city issues
Insightrix asked residents to state what they consider to be the most important issue facing Swift Current. Most commonly, 20% mentioned infrastructure issues, such as road conditions and repairs. Next to infrastructure, health care was mentioned by 6% of residents.
Residents were then asked about their views on the municipal tax increase. Overall, 65% are at least somewhat concerned about the increase. Those with an annual income of less than $30,000 are the most concerned group, with 31% saying they are very concerned about the tax increase.
Shopping within the city
Insightrix also asked residents about their views on shopping in Swift Current. Overall, more than half (56%) agree that there is not enough quality shopping with women (62%) being more likely than men (47%) to agree.
Out-of-town shopping
Nearly two thirds (64%) go out-of-town for shopping and most purchase clothing (77%) followed by groceries (37%). The majority of women (80%) and men (67%) are looking to expand their wardrobe when they shop out-of-town.
Research Details
A total of 358 randomly selected Swift Current residents participated in the research study, which was conducted over the telephone (including both landlines and mobile phones) from April 20th to May 1st, 2015. Quotas were set by age and gender to match the city’s population. The results for this study are considered accurate within ± 5.12 percentage points 19 times out of 20.
About Insightrix
Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. Insightrix also owns and manages the largest Saskatchewan-based online research panel, SaskWatch Research™, which currently has over 15,000 Saskatchewan residents as members.
For more information, please contact Mario Caceres, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 258 Cell: 306.281.4434 Email: mario.caceres@insightrix.com Web: www.insightrix.com
